Paula Scher Outline

Kyndal Irwin

March 2, 2014

History of Graphic Design

Paula Scher Outline

I.               Early Career

A. Paula Scher was born October 6, 1948 in Washington, DC.

B.    She studied Tyler Tyler School of Art in Pennsylvania.

1.     TSA is where Paula earned a Bachelor of Fine Arts in 1970.

2.     Paula was hired by CBS Records to work in the advertising and promotions department.

3.     After working there for two years, she left to work for Atlantic Records where she became the art director and started designing her first album covers. A year later she returned back to CBS Records.

II.             Album Covers

A.   Paula was at CBS for 8 years.

B.    While at CBS she is credited to designing as many as 150 album covers a year.

1. She left CBS in 1982 to work on her own

C.    “Some of those iconic album cover designs are Boston (Boston), Eric Gale (Ginseng Woman), Leonard Bernstein (Poulenc Stranvinsky), Bob James (H), Bob James and Earl Klugh (One on One), Roger Dean and David Howells (The Ultimate Album Cover Album) and Jean-Pierre Rampal and Lily Laskin.” (Wiki)

III.           Career

A.   In 1998 Scher was inducted into the Art Directors Club Hall of Fame

1.    2000 she received the prestigious Chrysler Award for Innovation in Design.

2.    “In 2001 she received the profession's highest honor, the AIGA Medal, in recognition of her distinguished achievements and contributions to the field.” (Caplin)

B.   Paula has art works all around the globe.

1.    For example: “Museum of Modern Art and the Cooper-Hewitt National Design Museum, New York; the Library of Congress, Washington, D.C.; the Museum für Gestaltung Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the Centre Georges Pompidou, Paris.” (Caplan)

C.   Paula is probably most known for her maps.

1. She uses lots of color and big, bold designs to make her maps stand out and look different from the normal, boring maps that we are use to.

Works Cited

Caplan, Ralph. "Paula Scher." AIGA. N.p., 11 Apr. 2006. Web. 04

Mar. 2014.

Essmaker, Tina. "The Great Discontent." : Paula Scher. N.p., 19

Nov. 2013. Web. 04 Mar. 2014.

"House of Wook." House of Wook. N.p., 16 Oct. 2012. Web. 05 Mar. 2014."New at Pentagram." Partners: Scher, Paula. N.p., n.d. Web. 05 Mar. 2014.

"Paula Scher Maps." Paula Scher Maps. N.p., n.d. Web. 04 Mar. 2014.

"Paula Scher." Wikipedia. Wikimedia Foundation, 17 Feb. 2014. Web. 03 Mar. 2014.