Kyndal Irwin
March 2, 2014
History of
Graphic Design
Paula Scher
Outline
I.
Early
Career
A. Paula Scher was born October 6,
1948 in Washington, DC.
B.
She
studied Tyler Tyler School
of Art in Pennsylvania.
1.
TSA
is where Paula earned a Bachelor of
Fine Arts in 1970.
2.
Paula
was hired by CBS Records
to work in the advertising and promotions department.
3.
After
working there for two years, she left to work for Atlantic Records where she
became the art director and started designing her first album covers. A year
later she returned back to CBS Records.
II.
Album
Covers
A.
Paula
was at CBS for 8 years.
B.
While
at CBS she is credited to designing as many as 150 album covers a year.
1. She left CBS in 1982 to
work on her own
C.
“Some
of those iconic album cover designs are Boston (Boston), Eric Gale (Ginseng
Woman), Leonard Bernstein (Poulenc Stranvinsky), Bob James (H),
Bob James and Earl Klugh (One on One), Roger Dean and David Howells (The
Ultimate Album Cover Album) and Jean-Pierre Rampal and Lily Laskin.” (Wiki)
III.
Career
A.
In
1998 Scher was inducted into the Art Directors Club Hall of Fame
1.
2000
she received the prestigious Chrysler Award for Innovation in Design.
2.
“In
2001 she received the profession's highest honor, the AIGA Medal, in
recognition of her distinguished achievements and contributions to the field.”
(Caplin)
B.
Paula
has art works all around the globe.
1.
For
example: “Museum of Modern Art and the Cooper-Hewitt National Design Museum,
New York; the Library of Congress, Washington, D.C.; the Museum für Gestaltung
Zürich; the Denver Art Museum; and the Bibliothèque nationale de France and the
Centre Georges Pompidou, Paris.” (Caplan)
C.
Paula
is probably most known for her maps.
1. She uses lots of color and big, bold
designs to make her maps stand out and look different from the normal, boring
maps that we are use to.
Works Cited
Caplan, Ralph.
"Paula Scher." AIGA. N.p., 11 Apr. 2006. Web. 04
Mar.
2014.
Essmaker,
Tina. "The Great Discontent." : Paula Scher. N.p., 19
Nov.
2013. Web. 04 Mar. 2014.
"House of Wook." House of Wook. N.p., 16 Oct. 2012. Web. 05 Mar. 2014."New at Pentagram." Partners: Scher, Paula. N.p., n.d. Web. 05 Mar. 2014.
"House of Wook." House of Wook. N.p., 16 Oct. 2012. Web. 05 Mar. 2014."New at Pentagram." Partners: Scher, Paula. N.p., n.d. Web. 05 Mar. 2014.
"Paula Scher Maps." Paula Scher Maps. N.p., n.d. Web. 04 Mar. 2014.
"Paula
Scher." Wikipedia. Wikimedia Foundation, 17 Feb. 2014. Web. 03 Mar.
2014.
